Understanding the spectrum of predatory to ethical marketing is a crucial first step toward becoming a more conscious marketer. This journey demands continuous curiosity, adapting, and refining our approaches to ensure they align with our values and contribute to the greater good.

After returning from Avenue's annual winter holiday week, we started thinking about the skepticism around Unlimited PTO policies. Does Unlimited PTO work? What keeps us from reimagining a PTO policy that works for everyone? In this month’s Conscious Marketer, we dive into what we think is holding PTO back, our own journey in crafting a PTO policy that works, and how a PTO policy can help you fight back against stigmas around taking time off.

We love Taylor Swift—for her music AND for her marketing strategies. And you don’t have to be a mega pop star to benefit from these strategies yourself. Dive into this month’s installment of Avenue's The Conscious Marketer as we discuss digital marketing, Taylor’s version.