2025
Impact Report
Celebrating Our Ninth Year as a B Corp™ and our Seventh Impact Report!
This year, we made meaningful progress by coming together to strengthen our community, and we're proud to share what we’ve built.
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Past Reports
Certified B Corp
BUSINESS AS A FORCE FOR GOOD
As a Certified B Corp, our Impact Report goes beyond financial metrics to document our comprehensive impact across people, planet, and profit. This annual process promotes transparency, fosters continuous improvement, and celebrates our achievements, ensuring we stay dedicated to making a positive difference for people and the planet.
Thank you for joining us on this journey!
LAND ACKNOWLEDGEMENT
Our Portland, OR-based team at Avenue resides on unceded Indigenous land. The Portland Metro Area is the traditional territory of the Multnomah, Wasco, Cowlitz, Kathlamet, Clackamas, Bands of Chinook, Tualatin, Kalapuya, Molalla, and other tribes who established both permanent settlements and seasonal encampments along the Columbia River. We honor the sacrifices forced upon these Indigenous communities and commit to continued learning and action to uplift them.
Visit native-land.ca to deepen your understanding of the land and the Indigenous tribes who have stewarded it for generations. As a Certified B Corporation® and BIPOC/AAPI-owned business, Avenue is dedicated to advancing racial and gender equity policies. Our equity and freedom are intersectional, and work in these areas leads to a better tomorrow for everyone.
TO OUR COMMUNITY,
If 2025 at Avenue had a throughline, it was momentum. The kind that builds when a great team leans into change with curiosity, creativity, and a whole lot of energy.
This year brought real transformation, both inside our walls and across the industry. We evolved our team structure, refined our internal processes, and found fresh ways to do our best work together. And beyond Avenue, the digital marketing world was buzzing with change. AI, AI-powered search, and a wave of new innovations opened up exciting possibilities, and we were right there, exploring, experimenting, and helping our clients navigate it all.
That's what this report is about. The momentum we built as a team, the innovations we embraced, and the impact we created together with our clients and community. We love a year that pushes us to grow, and 2025 delivered.
We're proud of everything captured in these pages and even more excited about the direction we're heading. Thank you for being part of the journey. The best is still ahead!
Anna Madill, CEO
Our Impact Journey in 2025
This past year was all about building momentum, together. We embraced significant change, from evolving our team structure and internal processes to navigating a digital marketing landscape being reshaped by AI and new technologies. Through it all, we stayed rooted in what matters most: doing meaningful work, showing up for our community partners, and pushing the industry forward with intention.
This report reflects our 2025 journey with honesty and gratitude. Every step forward was made possible by our incredible team and the partners who share our belief that business can and should be a force for good!
PURPOSE + STAKEHOLDER GOVERNANCE
Traditional corporate governance prioritizes profit maximization for shareholders. Stakeholder governance takes a different approach by ensuring companies consider the interests of all stakeholders in their decision-making processes, including customers, workers, suppliers, communities, the environment, and shareholders. This holistic model addresses systemic issues and promotes sustainable, inclusive business practices.
This section focuses on Avenue's commitment and impact in Purpose & Stakeholder Governance, demonstrating how we foster a business environment that values and integrates the well-being of all stakeholders.
AVENUE’S MISSION LOCK
To amplify the impact of purpose-driven companies through conscious digital marketing solutions.
WHY WE EXIST
At Avenue, our mission, purpose, and values are more than just words. We have legally amended our corporate governing documents, including our operating agreement and completed B Corp legal amendment, to require consideration of all stakeholders in our decision-making process.
This Mission Lock ensures that our social and environmental performance remains integral to Avenue’s decisions over time, regardless of company ownership. Our mission informs all our decisions and continues to have a profound impact on our team and clients
AVENUE’S VALUES
BUILD COMMUNITY TOGETHER
Fostering meaningful connections and a sense of shared purpose with our clients, partners, team, and community.
LEAVE IT BETTER THAN YOU FOUND IT
Advocating for the best interests of our clients, partners, team, and community through integrity, honesty, and transparency.
Leaving a lasting impact on our clients, partners, team, and community through continual improvement and positive results.
FEARLESSLY DO WHAT IS RIGHT
ADVISORY BOARD
Avenue’s highest level of corporate oversight is our Non-Fiduciary Advisory Board, composed of five CEOs and executives based in Portland. This board supports and advises our CEO on Avenue’s future growth, development, impact, and leadership, ensuring we remain aligned with our mission and continue to make a positive impact
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![Bald man smiling, wearing a patterned shirt, against a dark green background.]()
Ryan Buchanan
THESIS AGENCY, THE SCRIPT, SINE
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![Woman with long hair smiling in front of a wooden background.]()
Su Embree
THE SCRIPT, SINE, OREGON COMMUNITY FOUNDATION
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![Woman smiling portrait, wearing dark clothing, short haircut.]()
Karin Holsinger
THE STANDARD
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Kerry McClenahan
PUBLITEK
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![Woman in black shirt smiling outdoors]()
Dre Slaman
FARM TO FIT
IMPACT REPORTING
Since 2019, Avenue has produced seven formal impact reports, demonstrating our commitment to transparency and accountability.
These reports highlight our ongoing efforts and progress in making a positive impact on our community and the environment.
TRANSPARENCY WITH FINANCE
Avenue is committed to fostering trust and transparency by disclosing all financial information (excluding salary details) to 100% of the staff on a monthly basis.
Additionally, we conduct an intentional education program on shared financials through our monthly State of the Avenue Meetings, ensuring our team is informed and engaged in our financial health and decision-making processes.
VALUES-DRIVEN BANKING
Avenue prioritizes partnerships with values-driven banking institutions.
By banking with a B Corp, we ensure our financial practices align with our commitment to social and environmental responsibility.
JUSTICE, EQUITY, DIVERSITY & INCLUSION
(JEDI)
Taking continuous action on JEDI is the foundation of a safe and equitable workplace that fosters belonging and upholds critical labor and human rights. This section focuses on Avenue’s commitment and impact in Justice, Equity, Diversity & Inclusion, highlighting our efforts to create an inclusive environment that supports and values diversity, promotes equity, and ensures justice for all stakeholders.
We developed the Avenue Foundation's Avenues of Impact Mentorship and Marketing Grant Program in 2024 to support purpose-driven, BIPOC-owned small businesses in Oregon making social, environmental, or community impact.
Funded by 1% of Avenue Agency's revenue, the grant provides financial grants, free digital marketing and business coaching consultations.
In 2025, we selected our first grant recipient, marking an important milestone in our commitment to supporting mission-driven entrepreneurs in our community!
Avenue Foundation’s First
Grant Recipient
Tenzin Yeshi (aka Kyikyi)
Himalayan Dumplings by Kyikyi
Kyikyi is the founder of Himalayan Dumplings by Kyikyi, the first woman-owned Tibetan food brand in the United States. What began as a seasonal passion project to share her heritage has grown into a national award-winning business named the SBA’s 2024 Nano Small Business of the Year.
As a Tibetan refugee, Kyikyi’s self-funded immigrant dream, with aspirations to grow nationwide, is as much about honoring Tibetan culture and a story of resilience as it is about inviting the community to experience the flavors, spirit, and living history in every bite, while breaking ground in representation as the only Tibetan in the frozen dumpling category.
“Brand visibility has become more important than ever for small businesses, and for me, wearing every hat on a shoestring budget means marketing often feels like one of the steepest climbs. The Avenues of Impact mentorship and grant equipped me with practical tools, essential guidance, and funding to make brand building feel less overwhelming and more sustainable, ultimately helping amplify my small business voice. As the first recipient of this grant, I’m deeply grateful and honestly proud to receive this award from one woman founder to another, and the kind of subject-matter expert guidance I couldn’t have accessed at this stage of my journey without this opportunity.” - Tenzin
EMPOWERING WOMEN & BIPOC ENTREPRENEURS
Through our partnerships with Prosper Portland, Mercatus, and Xxcelerate, we’ve supported over 45 women and BIPOC entrepreneurs by providing business mentorship and marketing consultation, and distributing over $90,000 in grant funds since 2022.
AVENUE’S DESIGNED TO GIVE MODEL
Since our inception, Avenue has been dedicated to community impact by donating 5% or more of our annual revenue to local nonprofits. This includes financial contributions, in-kind products, and expenses for delivering services to amplify their good work and impact.
Avenue consistently donates 1% or more of our annual gross revenue in cash to support these nonprofits. Through these efforts, we strive to make a meaningful difference in our community, enhancing the positive impact of local organizations.
CHARITY OF CHOICE
Avenue's Charity of Choice program provides Oregon-based nonprofits with up to $25,000 in pro bono marketing services annually, accounting for over 2.5% of employee time and reflecting our commitment to supporting local causes and amplifying their impact.
This year, Avenue dedicated those services to The Divergent Gift: Unboxing Autism, a documentary deepening positive autistic identity through diverse interviews and rich animations that explore the question: am I on the spectrum?
Made by the community, for the community, all contributions go directly to the neurodivergent creative team behind this groundbreaking project. Click the link below to learn more and support their work!
VOLUNTEER HOURS CONTRIBUTED BY THE TEAM
Our team has supported organizations such as Habitat for Humanity, BBPDX, B Local PDX, We Believe in Portland, SMART Reading and more. This commitment highlights our dedication to making a positive impact in the community by leveraging our time and expertise.
224
HOURS
HOURS OF BOARD SERVICE
154
HOURS
Avenue’s CEO and Founder, Anna Madill, serves in various leadership roles, including:
Board Member & Chair — B Local PDX
Board Member & Accelerator Co-Chair — EO
Emeritus Board Member — SMART Reading
Our Digital Strategist, Jazmyne Hudson, also served on the SMART Reading Associate Board this year. As an associate board member, she supported various fundraising campaigns and community engagement efforts that expand access to reading support and help spark a lifelong love of reading and learning in children.
TEAM MEMBERS INVESTING IN THE COMMUNITY
Avenue team members invested $5,400 back into the local community through our company-funded Shop Local Stipend, a monthly benefit that empowers each team member to support the local businesses and nonprofits that matter most to them.
Check out some of our team member’s favorite local spots
Anna
Founder & CEO
Sharon
Senior Operations Manager
Megan
Senior Digital Specialist
Jazmyne
Digital Strategist
Digital Specialist
Guada
SCHOLARSHIP FOR INCLUSION IN DIGITAL MARKETING
Interested in applying for 2026? Applications are accepted through August 15th, with the recipient announced by end of August and funds distributed in September.
For the fifth year in a row, Avenue partnered with fellow B Corp Intuitive Digital to fund the Inclusion in Digital Marketing Scholarship, contributing to a $2,500 award supporting students of color pursuing careers in digital marketing.
This year's recipient is Kate Maria Falkowski, a junior at Monmouth University, who said it best:
"Design has always been more than a skillset to me. It represents a means of connection, expression, and visibility that spans across multiple communities and online spaces."
That perspective is exactly what this scholarship is all about. We're proud to support students like Kate who are shaping the future of our industry.
PARTNERSHIP WITH THE SCRIPT
This past summer, Avenue hosted an intern from The Script for the seventh year, furthering our commitment to fostering an inclusive environment and empowering the next generation of leaders in the digital marketing field.
The Script provides pathways to leadership for traditional and non-traditional students of diverse backgrounds and aspiring professionals through their internship program.
Fun Fact: Our Senior Operations Manager, Sharon Sherpa, was an intern at Avenue through the Script in 2021!
AVENUE’S DIVERSITY OVERVIEW
80%
Of our team identifies as Black or African American, Indigenous, Person of Color, Asian American, Pacific Islander, Hispanic, or Latinx
100%
Woman, Immigrant, Black, Indigenous, People of Color (BIPOC), and Asian American and Pacific Islander (AAPI) owned and operated
100%
Of managers identify as being from underrepresented social groups
WORKPLACE CULTURE
A thriving workplace culture is essential for fostering employee well-being, engagement, and productivity. Unlike traditional corporate environments, a strong workplace culture at B Corps emphasizes inclusivity, transparency, and shared values, ensuring that all team members feel valued and supported.
This section focuses on Avenue's commitment and impact in cultivating a positive workplace culture. We prioritize creating an environment where employees can thrive, emphasizing continuous learning, collaboration, and a sense of belonging, all while upholding our core values and mission.
EMPLOYEE ENGAGEMENT & TEAM HEALTH
83%
Retention rate of the team
4.8 out of 5
Annual Gallup Q12 Survey
The Gallup Q12 Survey, based on feedback from over 35 million employees worldwide, is a proven measure of employee engagement and its impact on business sustainability.
4.6 out of 5
Weekly 15Five Survey
15Five measures employee satisfaction and engagement, helping create a highly engaged and high-performing organization by empowering individuals to become their best selves.
AVENUE’S BENEFITS
Unlimited PTO and paid parental leave
100% company paid medical, dental and vision coverage, STD, LTD and life insurance
SIMPLE IRA plan with company match
Professional development opportunities and continued learning
Supportive teammates and a collaborative environment
Team building activities and quarterly retreats
Monthly phone, WiFi, shop local and fitness stipends
Volunteer Time Off and community involvement
Paid Holidays and Flex Time, plus a 100% virtual work environment with the pandemic
SABBATICAL OPPORTUNITIES
At Avenue, we value the dedication and hard work of our employees. To show our appreciation, when an employee reaches their 5-year anniversary with the company (and every three years thereafter), they earn the opportunity to take a one-month (or 4-week) paid sabbatical.
This benefit reflects our commitment to supporting our team’s well-being and personal growth.
PTO AND PAID HOLIDAYS
We recognize the importance of rest, recovery, and self-care. In 2025, each employee enjoyed an average of 48 PTO and paid holidays, including Unlimited PTO, Avenue Holiday Weeks, and Paid Holidays provided by Avenue.
240 DAYS
OF TOTAL PTO DAYS TAKEN
48 DAYS
AVERAGE PTO DAYS TAKEN PER EMPLOYEE
AVENUE HOLIDAY WEEKS
In addition to Unlimited PTO, Avenue closes the virtual office for 2 Holiday Weeks each year, in June/July and December. These dedicated breaks allow our team to take a break and recharge. We believe the benefit is mutual; when team members return, they are stronger, fresher, and ready to tackle new creative challenges for all of our amazing client partners.
Read more from our CEO about The Power of PTO and No Meeting Fridays.
TEAM PROFESSIONAL DEVELOPMENT
This year, the Avenue team attended several key industry events including the Women in Tech SEO Conference, B Local PDX’s BLD Leadership Conference, and more!
Avenue is dedicated to investing in the ongoing training and education of our team. This includes monthly anti-racism sessions with Construct the Present, StrengthsFinder training sessions, and one-on-one coaching with an outside consultant for the entire team.
Our managers participate in monthly management training sessions with an external consultant, alongside hosting monthly lunch and learns sessions on various topics, featuring both internal team members and guest speakers.
CULTURE OF GRATITUDE, CONNECTION, & SUPPORT
Our Daily Huddle tradition is the heartbeat of our company. Every Monday through Thursday, we connect as a virtual team for a 10-minute session to update each other on our priorities, seek support for accomplishing tasks and goals, and share shout-outs and appreciations.
This practice fosters a culture of gratitude, connection, and support, ensuring that we stay aligned and motivated as a team.
COUNTING THE GOOD STUFF
Two New Pets Adopted
Remy
Loki
Top Three Slack Emojis
ENVIRONMENTAL STEWARDSHIP & CIRCULARITY
Environmental stewardship and circularity are integral to B Corps, focusing on minimizing negative impacts and pursuing positive environmental outcomes. This section highlights Avenue's commitment to these principles, showcasing our efforts to implement sustainable practices that reduce waste, promote recycling, and enhance the use of renewable resources.
Through our partnerships and operations, we demonstrate our dedication to environmental stewardship, ensuring that our actions contribute to the preservation of our planet and support the principles of a circular economy.
1% FOR THE PLANET
As we celebrate a year of partnership with 1% for the Planet, we’re proud to continue our commitment to environmental sustainability in 2025 and beyond. By dedicating 1% of our annual sales to environmental initiatives, we continue to actively support efforts to protect and restore our planet. We invite you to learn more about the impactful work of 1% for the Planet and join us in building a more sustainable future.
MILES DRIVEN AND GAS CONSERVED AS A REMOTE COMPANY
325+
Gallons of gas conserved
447+
Commuting hours saved
8,150+
Miles saved
Avenue significantly reduced our emissions and contributed to a more sustainable environment by being a remote company with no employee commute.
OFFSETTING OUR CARBON FOOTPRINT
1,500+
Trees planted
since 2021!
In an effort to offset our carbon footprint and contribute to environmental sustainability, Avenue planted trees through One Tree Planted, a 1% for the Planet company, in honor of Avenue’s clients, partners, and friends.
BUSINESS PERFORMANCE & GROWTH
This section showcases our business performance in 2025. Avenue's commitment to sustainable growth is reflected in our strategic initiatives and innovative solutions, which have driven our success while adhering to ethical standards and prioritizing stakeholder interests.
By focusing on long-term value and fostering a culture of continuous improvement, we have achieved significant milestones. This year, we have been innovating with AI, expanded our service offerings, and strengthened our community partnerships, all while maintaining our dedication to social and environmental impact.
CELEBRATING MILESTONES AND IMPACT
9 years
Avenue celebrated 9 years in business
8+ years
100%
of Avenue’s jobs (all full-time) are paid with a living wage
Avenue proudly celebrated nine years in business, with over eight years of impact as a Certified B Corporation®. We are committed to ensuring the well-being of our team, with 100% of Avenue’s full-time jobs paid with a living wage. These milestones reflect our dedication to creating a positive and sustainable impact on our community and employees.
CLIENT PARTNERSHIPS
We pride ourselves on our relationships with our client partners. We focus on collaborating with value-driven organizations, ensuring our partnerships are rooted in shared values and a commitment to making a positive impact.
80%
Of Avenue’s client roster are diverse and purpose-driven clients
34
Clients served in 2025
73%
Of clients are ongoing, long-term partners of Avenue, building around our recurring model
What’s Next for 2026…
2026 has our full attention.
We're channeling everything we learned this year into a bold next chapter, one defined by deeper expertise, stronger community ties, and a commitment to being true changemakers in an industry that's evolving by the day.
On the innovation front, our AI Manifesto continues to guide how we explore and adopt new technologies thoughtfully, ensuring the tools we embrace serve our clients, our community, and our values. We're not just keeping pace with change, we're helping to shape it.
Our team is our greatest asset, and in 2026 we're doubling down on that. Expanded professional development, new growth opportunities, and a culture that champions curiosity and leadership at every level. We want every person at Avenue to feel empowered to do the most meaningful work of their career.
And through the Avenue Foundation's Avenues of Impact Grant and Mentorship Program, our scholarship partnerships, and our Shop Local Stipend, we'll continue putting our resources where our values are.
Here's to the next chapter!