In collaboration with Construct the Present, Avenue launched an anti-racism initiative aimed at combating digital bias. Together, we gathered information via this survey to identify pain points experienced by businesses owned by members of marginalized groups. You can read more about the project in this article on A JEDI Approach to Redistributing Power in the Digital Landscape.

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A summary of the survey questions we asked and the insights we garnered are below. You can also download the full infographic and survey results below.

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To begin learning about topics ranging from introductory digital marketing content to advanced resources on analytics, shadowbanning and more, visit our Combating Digital Bias Series and Resources Library.

 

For additional reading, please check out these resources from Avenue on combating bias in digital marketing:

 

• Is Your Company Digitally and Socially Responsible? 7 Questions to Ask in the Era of AI Bias 

• 3 Digitally Responsible Practices for Your Company in the Era of AI Bias

 

Avenue also facilitates a Digital Marketing Grant Program that is in the process of dispersing $180,000 in digital marketing grant funds, in $3,000 increments to 60 Black, Indigenous and People of Color (BIPOC) business owners, and empowering them with marketing and business mentorship through Mercatus and Prosper Portland.

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