Curio
SEO
Curio is a modern home-goods brand inspired by thoughtful design, premium materials, and sustainable development. The Curio team prepared to launch their first website and needed an SEO partner who could guide the build, strengthen technical foundations, and develop a long-term roadmap for organic visibility.
Avenue partnered with Curio from pre-launch through post-launch, working hand-in-hand with their internal team, brand agency, and development partner to bring an SEO-ready ecommerce experience to life.
The Results
+104%
Increase in organic session volume
+63%
Increase in organic revenue
+103%
Increase in new user volume to the site
The Challenge
Launching a brand new ecommerce site from scratch meant beginning with no baseline traffic, no historical rankings, and limited content, so Curio needed support across several core areas:
Technical SEO guidance during the development of their Shopify site
Keyword research and content recommendations for each product, category, and future blog opportunities
A scalable site architecture designed to grow with upcoming product launches
Ongoing support for new landing pages, metadata, image optimization, and Google Merchant Center readiness
With multiple products rolling out and cross-channel campaigns underway, Curio also needed an SEO strategy flexible enough to stay closely aligned with their paid media, influencer, and PR efforts.
Search Engine Optimization (SEO) Research & Strategy
Avenue conducted an in-depth SEO assessment to shape the structure of Curio’s new Shopify site. We collaborated directly with Curio’s development team to correct issues such as breadcrumb visibility, hard-coded title tags, duplicate SKUs, and early GA4 configuration gaps.
Services Implemented
Search Engine Optimization (SEO) Ongoing Management
After Curio’s soft launch, Avenue supported the rollout by finalizing metadata, implementing GA4 tracking, monitoring early SEO trends, and aligning organic insights with paid social and influencer activity. As new campaigns and product launches rolled out, we provided ongoing SEO support through technical audits, backlink reviews, content recommendations, and optimization of new pages and site structure
The Solution
Knowing Curio was launching a brand-new ecommerce brand, we ensured their team understood what was working, what needed refinement, and what ongoing changes would strengthen long-term organic visibility across their product ecosystem:
Website SEO Foundations
We underwent a comprehensive technical and on-page SEO framework designed to support Curio’s Shopify build. This included:
Guiding metadata structure,
Keyword strategy for each product and collection, recommendations for site architecture, '
Ensuring Google Merchant Center readiness.
We also implemented GA4 tracking, reviewed PR expectations, and helped the team anticipate how early press, paid social, and influencer activity would impact organic discovery.
To set Curio up for long-term success, we aligned SEO with their broader marketing roadmap, creating a scalable structure capable of supporting frequent product launches and rapid brand growth.
Ongoing SEO Optimizations
Following launch, we provided continuous optimization support as Curio rolled out new products and seasonal campaigns. This included:
Reviewing new landing pages
Completing technical and backlink audits
Refining metadata
Improving keyword placement
Advising on site structure updates.
We also monitored ranking shifts and evaluated how paid media investment influenced organic performance. Through consistent collaboration and a flexible SEO roadmap, Curio gained clear visibility into their search performance and the confidence to scale their digital presence as new product lines entered the market.
With data-driven insights, up-to-date SEO best practices, and a shared goal of building a strong digital foundation for a new brand, we ensured Curio’s website reached the right audiences from day one — resulting in major gains in organic visibility, rapid growth in branded search demand, and meaningful increases in traffic, engagement, and revenue in the months following launch.
