College Possible
For more than 25 years, College Possible has helped first-generation students turn dreams into degrees. As the nation’s largest nonprofit of its kind, the organization provides free, near-peer coaching and mentorship to help students navigate every step of the college journey, from applications to graduation.
The Results
100%+ Traffic Increase
Website traffic more than doubled compared to the period before the campaign launched
70% of Website Traffic
The campaign drove 70% of total website sessions to the College Possible site
Recruitment Goals Achieved
Every regional site met its AmeriCorps recruitment goal for the upcoming year, reversing previous declines
The Challenge
Improve AmeriCorps coach recruitment through strategic digital advertising.
College Possible needed to attract new AmeriCorps applicants while rebuilding awareness among recent graduates who may not have been familiar with the organization. The goal was to reach mission-aligned audiences, build trust through storytelling and inspire action.
Paid Social Research & Strategy
Developed strategic framework to maximize reach and engagement through optimized targeting and creative.
Services Implemented
Ongoing Paid Social Management & Reporting
Optimized campaigns continuously for reach and efficiency, tracking performance across Meta and LinkedIn to maintain above-benchmark results.
Creative Strategy & Development
Facilitated ongoing testing of multiple ad variations that emphasized AmeriCorps benefits such as relocation support, healthcare coverage and professional development.
The Solution
Brand Recognition Phase
For the first 3-4 months, Avenue focused on establishing College Possible as a trusted name in education and service. Campaigns introduced program benefits, success stories and real AmeriCorps voices to build credibility and awareness.
Strategic Retargeting
Once visibility was established, Avenue launched retargeting efforts to re-engage intent users who had interacted with ads or visited the website, prompting them to complete their applications and take the next step.
Full Funnel Strategy Execution
By combining awareness efforts with tactical conversion strategies, the campaign moved audiences seamlessly from discovery to application, more than doubling website traffic and helping every regional site achieve its recruitment goals.
