Trailhead Credit Union
SEO
Trailhead Credit Union is a longstanding premier community credit union proudly serving the Portland community for over 80 years.
Trailhead’s organic site traffic saw a decline in the years prior to working with Avenue, and came to the Avenue team looking to enhance their online search visibility and uncover core technical and advanced SEO issues that have been hindering their site from garnering new member traffic.
The Results
189%+
Increase in organic session volume YoY
70%+
Increase in new member prospects YoY
451%+
Increase in conversions from organic search channels YoY
The Challenge
Trailhead Credit Union was seeking to uncover why their organic website traffic was steadily declining year-over-year. They wanted to understand what core technical and on-page SEO elements were related to the decline in their organic site traffic, and needed strategic guidance on how to rebuild that traffic sustainably to engage both new and existing members.
Services Implemented
Search Engine Optimization (SEO) Research & Strategy
We deep dove into the foundational elements of Trailhead’s online presence, ensuring that our recommendations are geared toward meaningful engagement with their target audience.
Search Engine Optimization (SEO) Ongoing Management
Once our strategy is set, we moved forward to implement our SEO strategy recommendations and provided the Trailhead team with ongoing monthly SEO maintenance, securing sustained growth and visibility from the get-go.
The Solution
Website SEO Audit
We underwent an in-depth SEO and UX audit of Trailhead’s existing website, including conducting keyword research and a healthy backlink building strategy.
To ensure long term success, we re-strategized Trailhead’s SEO efforts to create a foundation for continued search visibility growth.
Knowing that SEO is a long game, we ensured that the Trailhead team was equipped to understand what’s working and what’s not working on their current website, and what ongoing changes can be made to improve their organic search visibility:
Ongoing SEO Optimizations
After completing an in-depth audit of the site and providing our recommendations, we provided Trailhead with a comprehensive SEO roadmap providing optimized SEO updates to the site, in which we collaborated together over the next 12 months to ensure sustained success and learnings.
With data-driven insights, up-to-date SEO best practices, and a shared goal of uplifting the Portland community, we ensured that Trailhead’s website captured the most relevant audiences - leading to significant increases in organic traffic to the site and a 70% increase in new member prospects year-over-year.
Kim Faucher, VP of Marketing, Trailhead Credit Union