Premium Footwear Brand Case Study
A popular direct-to-consumer sneaker company partnered with Avenue to strengthen its digital growth strategy during a period of scaling. While the brand had strong product demand and recognition, performance across paid media, SEO and affiliate marketing lacked alignment, efficiency and long-term structure.
The goal was to build a sustainable acquisition engine that supported growth without over-reliance on discounting or brand-only traffic.
The Results
Within six months, the partnership drove measurable gains across performance marketing and organic growth:
23%
Increase in ROAS
Meta
-91%
Reduction in cost per purchase
18%
Increase in average order value
Google Ads
-16%
Lower cost per click
101%
Increase in click-through-rate
6%
Increase in ROAS
102%
Increase in organic search traffic
SEO
89%
Increase in organic conversion rate
-65%
Reduction in organic bounce rate
The Challenge
Rapid growth had created fragmentation across channels. Paid media relied heavily on branded demand, affiliate partnerships skewed toward coupon-driven placements and organic visibility was underutilized for non-branded discovery.
The brand needed to:
• Diversify acquisition beyond branded searchImprove efficiency of paid media spend
• Rebalance affiliate partnerships to protect premium brand perception
• Grow visibility with women shoppers
• Strengthen SEO infrastructure for long-term discoverability
Services Implemented
Paid Media Research & Strategy
Built a performance roadmap focused on scalable acquisition beyond branded demand.
Ongoing Paid Media Management & Reporting
Continuously optimized campaigns to improve efficiency, audience expansion and return on spend.
Ongoing SEO Management & Reporting
Executed technical and content optimizations to support sustained search visibility.
Ongoing Affiliate Management & Reporting
Built and optimized publisher partnerships to support scalable acquisition and strategic brand growth.
SEO Research & Strategy
Developed a long-term organic growth framework targeting high-intent discovery.
Affiliate Research & Strategy
Restructured partnerships to protect brand equity and prioritize premium placements.
The Solution
Strategic Foundation & Channel Alignment
Avenue conducted a full audit across paid media, affiliate partnerships and SEO infrastructure to identify structural gaps and growth opportunities.
This included competitor benchmarking, channel efficiency analysis and roadmap development focused on scalable acquisition.
The strategy prioritized sustainable growth, brand equity and cross-channel alignment.
Expansion & Optimization
Avenue launched structured paid media campaigns designed to capture high-intent demand while expanding non-branded acquisition across search, social and affiliate channels. Campaign architecture balanced efficiency with scale, ensuring performance growth did not rely solely on branded traffic.
A new creative testing framework supported this expansion, introducing continuous refresh cycles and performance-driven iteration so messaging evolved alongside audience behavior and channel insights.
Measurement & Performance Visibility
Avenue implemented clearer attribution frameworks across channels to track acquisition quality and channel efficiency.
Reporting systems connected performance data to revenue outcomes, allowing faster optimization cycles and smarter budget allocation decisions.
This created visibility into where growth was actually coming from, and how to scale it responsibly.