If you’re looking to connect with your customer base and build lasting relationships, there’s nowhere better to be than on social media! Social media has the unique ability of allowing businesses to connect directly with their target audience, and nurture strong, authentic, and long-lasting relationships. In order to achieve this, however, it requires strategy, planning, and dedication. We can help with that here at Avenue! If you’re looking to develop or grow your social presence, Avenue offers Social Media services that fit every purpose-driven brand's needs. Until then, here are a few tips on how you can simplify your social process while also driving strong results.
Develop content pillars
A strategy our team implements for all our social media clients is developing content pillars. Content pillars help you quantify your brand messaging and ensure that the content going out into the world effectively communicates to your target audiences -- covering all the bases of your brand to tell a holistic and engaging story. We recommend implementing 3-5 content pillars that tell the birds-eye view of your company story. This allows your team to never start from square one in content creation -- you know what needs to be done, now you can create within these parameters.
Utilize a social media calendar to plan ahead
Social media is a living breathing world of rapidly moving pieces so it's easy to get stuck being reactive with your social content -- writing and developing content the day it needs to go live can end up feeling like you just can’t “catch up.” We recommend implementing a social media content calendar, where you can map out your content proactively, planning content at least two weeks in advance. This allows your team to be thoughtful and thorough with your content, sending it through the appropriate review and approval process to ensure you’ve got everything just right! It also allows you the time and space to post immediate/timely content should something pop up in the world that needs attention *now.*
Utilize a social scheduling tool
Now that you’ve implemented your social media calendar and have planned your content out for two weeks, it’s time to schedule your posts for automation. Utilizing a tool like Buffer, Hootsuite, Loomly, or even the in-app scheduling tools in Twitter and Facebook, allows you to schedule your content for posting at the exact day and time you’d like them to go live with no extra lift on your end. This process frees up your time for community management and future content planning to create an interactive, engaging digital community!
Please note that Avenue has no affiliation with any products, services, or websites referenced in this blog post. Avenue is a digital marketing agency in Portland using business as a force for good. Our proprietary suite of paid advertising, search engine optimization (SEO) and social media services help brands and businesses of all sizes grow sustainably and successfully. For more information, we invite you to visit our services page.