A Visual Guide to Content Promotion

Yesterday I attended the SEMpdx Engage Conference and had the opportunity to listen to some of Portland's greatest digital marketers. One session in particular resonated with me, so much so, that I was inspired to create an infographic to convey the speakers' message.

'Navigating the Complex Layers of Content Promotion' was a session by Anna Hrach and Isaiah Walker. I pulled the main concepts from their presentation and turned it into this visual depiction: