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5 Steps to a Customer-Centric Marketing Strategy

It's no secret that marketers and business owners alike have been forced to move beyond simply selling a product or service to a customer. Nowadays, marketers are in the business of selling an experience in addition to the product. A sale that was once a transactional process via an exchange in value (dollars in return for a product or service) has evolved into much more than that. As a result, marketers have been required to adapt and provide an elevated customer experience that truly delights, or run the risk of becoming obsolete in their respective industry.

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