Habitat for Humanity ReStore
Habitat for Humanity ReStore is a nonprofit home improvement store and donation center that helps families build and improve places to call home. ReStore sought to increase awareness of its brand, store locations, and service offerings while driving more traffic to its website and physical stores. Additionally, they aimed to increase online purchases, attract volunteers, and boost donations by promoting the types of items accepted.
Avenue partnered with ReStore to develop a comprehensive paid media strategy that maximized impact and efficiently allocated resources across campaigns.
The Results
52%+
increase in conversions
22%+
increase in conversion value
$185,000+
in Google Grant ad spend leveraged
The Challenge
Habitat for Humanity ReStore needed a strategic paid media approach to increase awareness and engagement while maximizing its Google Ad Grant budget. The goal was to drive qualified traffic, grow conversions, and strengthen visibility for local store locations and donation opportunities.
Services Implemented
Paid Media Research & Strategy
Developed advertising strategies to maximize reach and engagement through optimized targeting and budget utilization.
Ongoing Paid Media Management & Reporting
Executed and optimized ad campaigns to ensure efficient, maximized spending and maximize ROI, with consistent performance tracking.
The Solution
Comprehensive Campaign Strategy
Built data-driven campaigns across Google Ads focused on driving online purchases, volunteer sign-ups, and donation engagement.
We began with an audit of existing campaigns and performance data to identify areas for improvement. From there, Avenue developed and executed a tailored paid media strategy focused on leveraging Google Ads and Google My Business to achieve measurable, long-term results.
Creative Optimization
Developed dynamic ad copy and creative variations to highlight ReStore’s mission, inventory, and impact—driving stronger audience connection and higher engagement.
Grant Maximization & Local Reach
We identified and partnered with four local influencers (including one with 110k+ followers) to authentically promote key events like CityFair and the Starlight Parade.
With a mission-driven message and data-backed strategy, we turned ReStore’s digital presence into a powerful engine for community impact: driving donations, attracting volunteers, and connecting more people with the cause of building homes and hope.