Only Today
Only Today is a B-Corp certified, Emmy-award winning video production company based in Portland, OR. Their collective of filmmakers focus on well-told stories that shift perspective and inspire action.
The Results
419% Increase
in organic Facebook impressions
59% Increase
in LinkedIn follower count
Avg. 4.69% CTR
on Meta Ads campaigns
Industry benchmark: 1%-2%
The Challenge
The Only Today team were looking to grow and expand their existing clientele, with a focus on partnering with values-aligned organizations. They approached Avenue looking to elevate their organic social presence on Meta and LinkedIn, as well as establishing a consistent and sustainable posting cadence that works even on the busiest days.
Services Implemented
Organic Social Research & Strategy
We provided a robust organic social strategy for Only Today - including competitor research, content calendar creation, social media account audits and provided a detailed social plan for immediate implementation.
Organic Social Ongoing Management
We provided full-service management of Only Today’s organic social media channels—crafting weekly content grounded in performance insights, scheduling posts for consistent engagement, and delivering monthly reports to guide strategic growth.
Boosted Post Strategy & Management
Realizing continued opportunity for growth, Avenue provided Only Today with post boosting recommendations based on top-performing social channels. This included targeting recommendations, campaign development, and boosted post maintenance.
The Solution
As a team of creatives, we knew Only Today deserved an out-of-the-box social strategy that reflected their commitment to the community and amplified their message to the right people:
Organic Social Calendar Creation
We developed a sustainable organic social strategy built around clear content pillars and scalable, channel-specific recommendations.
As a result, Only Today’s social presence evolved from inactive to intentional—realigning their messaging to reflect their community-driven B Corp values and attract mission-aligned partners.
Organic Content Creation
We collaborated with the Only Today team on creation of up to 3 posts per week based on our data-driven insights. This resulted in over 35K+ impressions on Meta and an engagement rate of over 10% on LinkedIn.
We provided Only Today with evergreen posts highlighting behind-the-scenes and educational content, providing valuable content to both engage new users and re-engage existing partners.
Boosted Post Development & Management
We discovered opportunity for the Only Today team to test boosted posts on Meta and LinkedIn Ads to further expand their visibility. We compiled audience targeting suggestions based on each platform and recommended campaign breakdowns.
With Avenue’s ongoing support, Only Today’s boosted posts drove 5.7K+ link clicks and a strong CTR of 5% on Meta Ads.
With strategic pivots and data-driven insights across both paid and organic social channels, Only Today accumulated over 60K+ organic impressions year-over-year from more values-aligned organizations across their social media channels.