Lafayette Federal Credit Union
Founded in 1935, Lafayette Federal Credit Union has built a legacy of serving members through accessible financial solutions, personal service and long-term trust. As a member-first institution focused on empowering financial well-being, Lafayette FCU continues to evolve its digital experience to meet the needs of a modern, mobile-first audience.
To support this next phase of growth, Lafayette partnered with Avenue to strengthen its SEO, paid media and social strategy, building a scalable digital framework designed to increase memberships, deposits and measurable return on investment.
The Results
305%
Exceeded Google Ads production goal by 305%
19M+
Impressions delivered through paid media campaigns
238k+
Organic clicks from high-intent searches
The Challenge
Lafayette Federal Credit Union entered the engagement at a pivotal point. Limited internal bandwidth created gaps in paid advertising strategy, SEO execution and conversion tracking infrastructure.
The organization needed a scalable digital framework that could:
Increase new memberships and deposits
Improve return on ad spend
Track the full journey from ad click to completed applications
Establish consistent SEO and paid media systems
Define a strategic social media presence
Services Implemented
Paid Media Research & Strategy
Built a performance-driven paid media roadmap focused on growth, efficiency and full-funnel conversion tracking.
Ongoing Paid Media Management & Reporting
Continuously optimized campaigns to maximize ROI, funded applications and measurable business impact.
Ongoing SEO Management & Reporting
Executed technical and content optimizations to improve rankings, traffic growth and search performance.
Paid Social Research & Strategy
Designed targeted paid social campaigns to expand reach and drive qualified acquisition opportunities.
SEO Research & Strategy
Developed a long-term SEO framework to increase discoverability, organic traffic and high-intent search visibility.
Social Media Research & Strategy
Defined a comprehensive content and channel strategy aligned with audience behavior, brand voice and engagement goals.
The Solution
Avenue implemented a full-funnel digital strategy grounded in research, infrastructure and performance optimization.
Comprehensive Strategy Development
We conducted comprehensive audits across SEO, paid media and social channels to identify gaps in visibility, tracking and conversion pathways. This phase included competitive benchmarking against major financial institutions and the development of integrated growth roadmaps.
The strategy aligned digital investments with Lafayette FCU’s core objectives: Membership acquisition, deposit growth and sustainable brand awareness.
Campaign Launch and Optimization
Avenue launched structured paid media campaigns designed to capture both high-intent search demand and nurture prospective members through social channels. SEO efforts focused on strengthening organic discoverability, improving site structure and aligning content with financial search behavior.
Continuous testing allowed us to refine messaging, targeting and creative performance across platforms.
Enhanced Measurement and Reporting
We rebuilt conversion tracking infrastructure to better capture the full application funnel, implemented consistent UTM tracking and established reporting systems that connected performance data to business outcomes.
This created transparency across channels and enabled data-informed decision making.
The integrated strategy drove scalable growth across channels, improving paid efficiency, strengthening organic visibility and creating a tracking infrastructure that connected marketing performance to real business outcomes.