Hawaii State Federal Credit Union
Hawaii State Federal Credit Union has been a cornerstone in providing robust financial solutions to its members while fostering community growth and development across Hawaii since 1936.
Avenue's comprehensive strategy for Hawaii State Federal Credit Union began with a deep dive into their existing SEO and user experience setups, in close collaboration with their web development agency. Our approach was both holistic and integrated, focusing on enhancing technical performance and content optimization.
The Results
223%+
increase in meaningful conversions
90%+
increase in clicks to the site
1200%+
increase in impressions to the site
The Challenge
Hawaii State Federal Credit Union was proactively addressing key areas of their digital strategy to better position themselves in a dynamic and competitive banking landscape. The team was focused on:
Optimizing User Experience: Recognizing the importance of a smooth digital interaction for user retention and satisfaction, HSFCU aimed to enhance their website’s navigational system. The goal was to make the website more intuitive and user-friendly, ensuring seamless interactions for both members and potential members.
Boosting Online Visibility and SEO Performance: With a strong local reputation, HSFCU was eager to match this prestige with a robust digital presence. They aimed to elevate their SEO strategy to achieve better organic search rankings and increase traffic, ensuring that their valuable content reached a broader audience.
Services Implemented
Search Engine Optimization Strategy & Plan
Conducted an in-depth analysis of current website standing and identified opportunities for growth and enhancement to execute on.
Paid Media Strategy & Plan
Developed advertising strategies to maximize reach and engagement through optimized targeting and creative.
Ongoing SEO Management & Reporting
Managed content, keyword targeting, technical aspects, indexation, and key UX elements of the Hawaii State FCU website.
Ongoing Paid Media Management & Reporting
Executed and optimized ad campaigns to ensure efficient spending and maximize ROI, with consistent performance tracking.
The Solution
Technical SEO & UX Collaboration
Our initial focus was on improving site performance and user experience. This included streamlining the navigational structure and enhancing loading speeds to ensure that the website not only ranked well but also provided a smooth user experience. By partnering directly with HSFCU’s web development team, we implemented critical technical enhancements that laid the groundwork for more effective SEO.
Through these concerted efforts, Avenue helped Hawaii State Federal Credit Union strengthen its digital presence, enhancing both user engagement and overall online visibility, setting a foundation for sustained digital growth.
Strategic Content Optimization
Alongside technical improvements, our team developed a dynamic content strategy that targeted key keywords and expanded the website's content to rank for broader topics relevant to HSFCU’s audience. This approach was not static; it involved continuous keyword research and optimization to adapt to changing market trends and search engine algorithms.
Expanding Scope to Include Paid Media
As our partnership evolved, so did our scope of work. In addition to ongoing SEO efforts, we began managing HSFCU’s Google Ads campaigns. This expansion allowed us to leverage paid media to complement the organic growth we were fostering through SEO. By integrating SEO insights with paid campaign strategies, we significantly boosted HSFCU’s visibility and engagement across multiple channels.
Continuous Collaboration & Strategy Refinement
Throughout our partnership, continuous communication and strategic planning sessions with HSFCU ensured that our efforts were aligned with their overarching goals. This collaborative approach allowed us to be agile and responsive, adjusting our strategies based on performance data and HSFCU’s evolving needs.
Alissa Masutani, UX Designer, Hawaii State Federal Credit Union