May 19, 2017

Have you ever tried something and, for some reason, despite your effort, it didn't come together as expected? Most of us, if not all, have experienced something along these lines. It could be school, work, personal relationships, physical fitness; the list goes on. But...

April 26, 2017

According to Marketing Land, Facebook organic reach was down by 52% in 2016. It's like they say, "You have to pay to play." The primary reasons for organic reach decline is there is too much content and Facebook only wants to show content relevant to each user, unless...

March 22, 2017

You're reading this because you're interested in creating the perfect page on your site. I can't promise you the perfect page, but Cyrus Shepard shared five tips at SEMPDX that can help you get pretty darn close to crafting a "perfect page." 

Before we dive in, I t...

February 14, 2017

Picture this – you’re with your friend and they’re telling you about what happened earlier in the day. First off, they’re your friend so you already care enough to listen. Secondly, they change the tone and volume of their voice when appropriate to deliver the story in...

January 24, 2017

Top brands like Amazon, Adidas and Pinterest use intrusive interstitials or “pop-up” ads to increase their conversions. They’ve surely seen success using this marketing technique along with every other marketer with a website. Per Dan Zarrella, award-winning Social Med...

January 23, 2017

Here’s a fact: 48% of consumers start mobile research with a search engine. Nearly half of consumers aren’t going directly to a website. They’re starting their search using keywords on a search engine, which is probably Google, considering 1.6 billion users visit Googl...

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