January 22, 2020

The constant updates in the Google Ads platform can feel daunting, but Google’s process of refinement means a competitive market, improving ROI, and satisfied consumers. Our goal as PPC marketers is to be the best at the game of patience, and trial and error. The Avenu...

June 19, 2019

On this episode of The Animal Marketing Podcast, host Anna Hutson and Winson Wong of Kinship discuss the question: How are organizations innovating and mobilizing technology and data to better serve pets and their owners? Kinship was established as a division of one of...

March 27, 2019

In Avenue’s 7th episode of The Animal Marketing Podcast, Anna spoke with Brian Posewitz to discuss how citizens can engage with animal welfare issues within their local and state governments. Posewitz serves on the Board of Directors of Humane Voters Oregon, a non-part...

October 22, 2018

Here’s the big question for episode 6 of The Animal Marketing Podcast: how is the fight for animal welfare used to engage like-minded citizens to promote the protection of animals? We spoke with Michelle Coppola, communication and operations coordinator of Fences for F...

October 8, 2018

This week on The Animal Marketing Podcast, Anna spoke with Eric Koppelman, Chief Revenue Officer of Blue Dog Bakery, to ask this question: how can organizations in the pet food industry create a focus on sustainability, natural ingredients, and doing right by their cli...

October 1, 2018

On this week’s episode of the Animal Marketing Podcast, Anna had a phone interview with Brandon Antin, Vice President of Social Responsibility and Innovation at VCA Animal Hospitals to get his insights on the ways that community-centric organizations like VCA are innov...

September 15, 2018

This week’s Animal Marketing Podcast features Dr. Don Moore, MPA, PhD, TWS Certified Wildlife Biologist and Director of the Oregon Zoo and his perspective on the state of wildlife conservation, animal welfare, and the future of zoo management across the country. Don ha...

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